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On March 11, 2014, Instagram released an updated Android app with performance improvements and a flatter interface.
Some celebrities deleted their accounts in response to Instagram's proposed change to its Terms of Service, which would have allowed the photo-sharing app to sell images to advertisers without compensation to users.During an interview with Women's Wear Daily (WWD), White cited "the sophistication of cameras on smartphones as one reason for ushering in the transformative change", and she used her observation of the replacement of large cameras with mobile smartphones during a fashion show as an example.On November 21, 2013, the official Instagram Beta for Windows Phone was released to Windows Phone 8 to allow Windows Phone users faster access to Instagram services; although, at the time of release, the app was still under development.In June 2013, Instagram added support for videos, allowing prerecorded square standard definition resolution clips of up to 15 seconds to be shared; later updates introduced support for widescreen resolutions of up to 1080p and longer recording times for either pre recorded (up to one minute) or disappearing live videos (up to one hour).Instagram was created by Kevin Systrom and Mike Krieger, and was launched in October 2010 as a free mobile app, exclusively for the i OS mobile platform via the Apple App Store, but was later released for Android devices two years later, on April 3, 2012.Quarles will report directly to Systrom during a tenure in which he will develop new “monetization products”, as explained by a company representative to the media.
During April 2016, Instagram began changing the strictly chronological timeline view to one driven by an algorithm reminiscent of Facebook's.
Instagram's geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use instagram while only 11% of adults in suburban and rural areas do so.
While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram.
Images uploaded to a user's story expire after 24 hours.
On October 13, 2016, Instagram launched a desktop client for the first time on the Windows 10 platform, which can be downloaded via the Windows Store.
paid for Flickr in 2005, prompted Instagram to issue a statement retracting the controversial terms; regardless, the issue resulted in the loss of a portion of Instagram's user-base, as former users switched to other photo-sharing services, which reported an increase in usage.